Exclusive experiences. Customised machines. Expert advice.

Dyson technology works differently. So the best way to understand it, is to experience it. That's why we created the Dyson Demo Store – a place that brings the science and engineering to life. Here, you can also access exclusive services, offerings and support from Dyson Experts.

The experiences inside a Dyson Demo Store

Services available at Dyson Demo Stores

Remember to check your local store for specific services.

Personalised presentation case

Up to three initials debossed in your choice of foil colour. Available with Dyson Airwrap™, Dyson Supersonic™ and Dyson Corrale™.

Presentation case with someone's initials

Customised styler

Create your tailored Dyson Airwrap™ styler, choosing from 5 attachments to suit your hair type and desired style.

Customised styler with attachments

Complimentary styling demo

Book your demo session or visit us in-store for a hands-on trial, and discover which hair care technology gives you the best results.

Dyson stylist helping someone with a demo

Reasons to shop in-store

  • Woman trying out a Dyson Airwrap styler

    Try before you buy

    Get hands-on with our latest technology, with Dyson Experts to show you how it works and what makes it unique.

  • Dyson Expert offering advice

    Expert advice

    All your questions answered. With tailored recommendations from the people who know our technology best.

  • Gift wrapping

    Exclusive offerings

    From customised machines and personalised presentation cases, to wax-sealed gift wrapping – it's a uniquely personal experience.

Test out the latest Dyson technology in-store

  • Dyson V12 Detect Slim

    Discover laser-guided cleaning, with an LCD screen to show you proof of a deep clean. See how it works on eight types of debris – and even customise your new machine.

  • Dyson Airwrap

    Curl. Shape. Smooth and hide flyaways. With no extreme heat. Have your hair analysed and book a complimentary styling demo to see the results for yourself.

  • Dyson Purifier Cool Formaldehyde

    Find out how our latest purifiers precisely detect and continuously destroy formaldehyde.2 Dyson Experts will talk you through the technology using real-time air quality demos – and help you choose the right purifier for your home.

Dyson Demo Store locations

If you're unable to find a Dyson Demo Store near you, our Dyson Demo Zones provide many of the same experiences, in convenient mall locations.

Find a Dyson Demo Zone
1Thermal damage measured by hair strength, when creating an equivalent hair style. Tested on flexing plates vs solid plates.
2Third party full machine testing based on GB/T 18801-2018 formaldehyde cumulative clean mass testing with continuous injection until plateau of formaldehyde CADR is achieved. Results may vary in practice.