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Dyson at Fashion Week 2024

Exclusive videos. Hair style inspiration.
Dyson Ambassadors in the big four cities are runway-ready. Are you?
Shop our Dyson hair care range

Model and stylists using Dyson Supersonic hairdryer flyaway attachment to create a sleek low pony tail

Peek into Fashion Week

  • Front row ready

    Join fashion blogger and Dyson Beauty Ambassador, Victoria Magroth, as she gets ready for the front row with the Dyson Airwrap™ multi-styler and dryer.

  • Dyson Airwrap™ multi-styler and dryer

    Dry, curl, smooth, and style. Click here to unlock the latet looks with the Dyson Airwrap™ multi-styler and dryer.

  • City-styling never sleeps

    See quick styling in actions as Victoria preps for after parties in NYC with the Dyson Supersonic™ hair dryer.

  • Dyson Supersonic™ hair dryer

    Recreate the look yourself with the Dyson Supersonic™ hair dryer. Fast drying, no extreme heat.

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Technology

Trusted by Fashion Week stylists since 2016

Dyson stylists have been collaborating with designers at Fashion Week since 2016. Using Dyson technology, they complement the collection and offer creative expression in precisely-crafted hair styles, to help bring the vision to life.

A close-up of a stylist using the Dyson Airwrap multi-styler and dryer on a model

Good for models. Good for you.

Models would usually expect their hair to suffer during Fashion Week. But Stylists using Dyson tools with Intelligent heat control, or that style using fewer passes, can help to support healthy hair – even with back-to-back shows.

A close-up of a stylist using the Dyson Corrale straightener on a model

For professionals

Supersonic r logo


For professionals

Exclusively for stylists

New York Fashion Week's biggest secret – Dyson's new hair dryer. Engineered for stylists to give the precision needed for the runway.
Sign up to be the first to know.

Model using the Dyson Supersonic r hair dryer with the powerful air attachment.

Engineered for all hair types

The runway is a place for individuality. At Dyson, our hair care attachments and accessories have been engineered for all hair types – meaning no style or look is unachievable.

A close-up of a stylist using the Dyson Supersonic hair dryer on a model

Backstage content

Hear from leading hair stylists

See how the stylists performed under pressure, and get the most from Dyson technology – from high shine to full body volume.

  • Mustafa speaking to Dyson backstage at last season's Fashion Week, revealing how he creates hair looks for Philip Lim

    Mustafa Yanaz x Philip Lim

    Leading stylist Mustafa Yanaz uses Dyson technology to bring Philip Lim's vision to life, with three different looks from New York Fashion Week 2023.

  • Jawara speaking to Dyson backstage at last season's Fashion Week, revealing how he creates hair looks for Helmut Lang

    Jawara x Helmut Lang

    Watch leading session stylist Jawara share techniques backstage at New York Fashion Week – bringing Helmut Lang’s vision to life.

Styling inspiration

Runway inspiration from root to tip

Get tips straight from top international stylists. Watch how they work their Dyson hair care technology to create must-have looks.

  • Leading stylist Irinel, styles her blowout to camera with tips how to use Dyson technology

    Romantic blowout by Irinel de León

    Going from curly to straight using the Dyson Supersonic™ hair dryer.

  • Leading stylist Matthew gives tips on how to use the Dyson Corrale straightener to create casual waves

    Casual waves by Matthew Collins

    Creating natural looking waves for the everyday, or going out.

App updates

Join us at Fashion Week,
with the MyDyson™ app

Hear it here first. Get updates from about the hottest hair care news from Fashion Week. Plus styling how-to guides, and tips to get the most from your machine.

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Care, from the people who made it

For professionals

Discover Dyson hair care for salons and stylists

Re-engineered hair care technology, exclusively for professional stylists. For fast, effective styling.

The Dyson Supersonic hair dryer and the Dyson Corrale straightener