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Introducing the Dyson Airstrait™ straightener, a new way to straighten hair from wet to dry, with air. No hot plates. No heat damage1.

  • Wet to dry straightening, with powerful focused airflow. No hot plates. No heat damage.
  • Healthy, shiny straight hair styled from wet with a lower temperature to maintain scalp health, and up to 60% less damage and colour fade.
  • Simplifying one’s haircare routine by drying and straightening hair simultaneously, reducing 2 steps into 1 and time spent by 25%.
  • Easy Styling of natural straight hair and J-Curls with a single machine.
  • Today, Dyson announces the launch of the Dyson Airstrait™ straightener; wet to dry straightening with air, fuelled by Dyson’s desire to improve everyday technology. No hot plates. No heat damage1.

    Engineered for multiple hair types, stylers can achieve a natural straight style, with volume and movement, whilst maintaining the strength1 and the healthy look and feel of their hair. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine. 

    “Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage3. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style.”
    James Dyson, Founder and Chief Engineer.

    No hot plates. No heat damage.

    Along the arms of the machine are two 1.5mm apertures. Airflow is accelerated through these apertures, creating two high-velocity downward blades of air. Projected at a 45° angle, they converge to form one focused jet of air, creating a controlled downward force to straighten hair as it dries. This directional airflow helps align the hair strands for a smooth and shiny finish without the need for extreme heat, as compared to traditional hot plate technology. 

    Airflow styling on wet hair helps preserves hair strength resulting in up to 60% less damage and colour fade1.

    The science behind the styling

    Dyson has been researching the science of style for over a decade and is investing half a billion GBP to expand and accelerate research and technology development across the beauty category. Our engineers have studied in detail everything from the structure of hair to airflow dynamics whilst understanding thermal, mechanical and chemical damage – and the subsequent effects on hair health.  

    Healthier, shinier hair

    To change your hairstyle, hydrogen bonds within each hair strand must be broken and reset to hold a new shape. This can be done with heat or moisture. Styling with powerful airflow from wet, results in less need for high heat, creating less damage and breakage1.

    When hair is wet, water naturally weakens these bonds. In this state, the bonds are more elastic and can be reset as hair dries, without using extreme temperatures. By using the optimum level of heat and controlled airflow, we’ve found a way to style hair with no heat damage.  Styling with air allows for the creation of straight styles whilst maintaining volume and movement. Once hair is dry and aligned, the bonds are reset in different ways, locking the new style in place. Furthermore, using lower temperatures and resetting the hair's bonds from wet means its internal structure is protected, so it can reflect more light, for a healthier, shinier finish.

    Dyson Hyperdymium™ motor

    The Dyson Airstrait™ straightener is powered by the Hyperdymium™ motor – specifically engineered to be at the heart of Dyson’s Hair Care technologies. It is small, light, and powerful enough to generate the airflow needed to dry and straighten wet hair simultaneously. A 13-blade impeller spins up to 106,000rpm, propelling over 11.9 litres of air through the machine per second. This generates up to 3.5kPa of air pressure, enough to straighten hair as it dries. At 27mm, the motor is small enough to fit in the handle – with no sacrifice on power.

    Intelligent Heat Control

    Like the rest of the Dyson hair care range, the Dyson AirstraitTM straightener features an intelligent heat control. Glass bead thermistors measure the temperature of the airflow up to 16 times per second to prevent heat damage and protect hair’s natural shine. This data is sent to the microprocessor which regulates the heating element, ensuring airflow doesn’t exceed the temperature required.

    Two styling modes. Temperature control.

    The Dyson Airstrait™ straightener has ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to set the style. The ‘Wet’ and ‘Dry’ modes are pre-set with the specific heat and airflow combination for the best results. In ‘Wet’ mode, choose among three heat settings of 80°C, 110°C, and 140°C. In ‘Dry’ mode, choose between 120°C or 140°C or a top up “boost”.

    Root Drying is one of the Dyson Airstrait™ straightener’s modes for controlling airflow, with its main focus on maintaining scalp health, targeting hair roots to ensure they are moisture free so that you can unlock healthy, luscious hair. The Dyson Airstrait™ straightener also comes with two speed settings, low flow and high flow, as well as a cold shot, and root drying mode.

    The Dyson Airstrait™ straightener is available from purchase now at Dyson Demo Stores for a retail price of S$799.

    For sharing on social, kindly use the following tags: #DysonSG #DysonTechnology #DysonBeauty #DysonAirstraitSG #WettoDryStraightener @dyson_sg

    [1] When used in wet to dry mode.

    [2] When used in wet to dry mode vs. unstyled, untreated hair.

    [3] Time vs. existing routine. Based on the responses of 250 US Airstrait owners after min. 30 days of use, surveyed by Dyson in August 2023. Actual time saved may vary depending on the individual’s hair and styling routine.

    [4] When used in wet to dry mode vs hot plate straighteners which operate with extreme heat. Results may vary based on environmental conditions.

    [5] When used in wet to dry mode

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