PRESS RELEASE

Dyson Beauty unveils its most unexpected innovation yet: the Dyson Beauty Pet Range
Available on the 1st of April

London, England - April 1st, 2026

The Dyson Beauty Pet range next to pets with sleek, stylish fur.

Dyson today announces a bold new chapter in beauty innovation with the reveal of the Dyson Beauty Pet Range, an engineered lineup that brings the brand’s pioneering hair care technology to the world of pet styling. Inspired by Dyson’s commitment to solving everyday problems through advanced engineering, the Dyson Beauty Pet Range is designed to bring high performance styling to furry companions of all shapes, sizes, tails, and temperaments as well as fur-types.

“We believe everyone deserves to look and feel their best. And for this launch, we decided to take it up a notch and think about man’s best friend.”

said a Dyson Beauty spokesperson.

The concept range includes four new machines, each adapted from Dyson’s latest beauty technologies and thoughtfully reimagined for the diverse grooming needs of cats, dogs, and even horses:

Dyson Airwrap Fur and Airstrait Mane+Tail next to a very handsome looking Maine Coon cat and simply majestic horse.

The Airwrap Fur: A slim, feline friendly Airwrap for precision curling of delicate chest fluff and perfectly sculpted whisker-adjacent waves.

The Airstrait Mane+Tail: A supersized Airstrait engineered to straighten and smooth equine manes, with a sweeping asymmetric finish suitable for any show ring.

Dyson Airwrap Topcoat and Supersonic Dapper next to an adorable afghan hound with sleek black fur and voluminous curls.

The Airwrap Topcoat: An Airwrap multistyler complete with a grooming brush attachment, designed to tame even the most enthusiastic of canine coats.

The Supersonic Dapper: A Supersonic dryer with a tension combstyle accessory, perfect for dialling up the volume on poodle curls.

A note to our audiences

If you’re wondering how to book a grooming appointment, or whether your horse needs a Dyson Airstrait, the truth is simpler:

This is an April Fool’s joke.

While the Dyson Beauty Pet range may be imaginary, our real beauty innovations are not. To explore Dyson’s latest, performance driven styling technology including the much loved Ceramic pink colour visit dyson.com or your nearest Dyson Demo store.

@DysonBeauty #DysonPets #PetsofDyson #DysonBeauty