Dyson launches first haircare-meets-styling products, Dyson Chitosan™
Dyson is taking its next step into the world of beauty with its first ever wet line styling products, the Dyson Chitosan™ formulations range for flexible all day hold¹ with movement and shine. Powered by chitosan, a complex macromolecule derived from oyster mushrooms and engineered with Dyson Triodetic™ technology, the range is the result of over a decade of investment in hair health, with Dyson now expanding its research capabilities into ingredient science.
“Whilst some other styling products use simple polymers that stick the strands of hair together like glue. Dyson’s formulas work differently. When used in Dyson Chitosan™ formulas, the complex macromolecule helps create flexible bonds that support hair strand by strand, for flexible all day hold, with movement and shine.”
James Dyson, Founder and Chief Engineer
Pre-Style Cream and Post-Style Serum
Products to prime and define
One Hero Ingredient
The range is powered by chitosan, a complex macromolecule derived from oyster mushrooms and engineered with Dyson Triodetic™ technology for all day flexible hold. Watch the story below to learn more.
Engineered with Dyson Triodetic™ Technology
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The Problem
Some other styling products create brittle, glue-like hold between fibres, which can make hair feel rigid and crunchy. -
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The Dyson Solution
Dyson Triodetic™ technology flexibly locks in styles, strand by strand, with a lightweight structure of bonds. So hair can move, flex and recall its style, in unison with the rest. -
The Dyson Chitosan™ range
Formulated to create flexible all-day hold with less frizz, even in high humidity². Whatever your hair type.
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Pre-style cream to prime
Primes. Holds. Conditions.
Transforms from a cream to a sheer serum as you work the formula in your hand for even application, for touchable, long lasting hold with a natural feel.
- With conditioning agents to reduce frizz and protect natural shine
- High-performing silicones and oils precisely blended to add smoothness and maintain shine Up to 50% less frizz¹
- Hair feels soft, smooth and conditioned
Engineered for all hair types, with its innovative four variants – each precisely blended with ingredients tailored to different natural hair shapes and conditioning preferences, for the best possible results.
For use on damp, towel-dried hair before styling, to prime.
Pump to dispense product
Sheer between your palms
Smooth through mid-lenghts and ends
Start with 1-2 pumps, add more as needed.
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Post-style serum to define
Holds. Hydrates. Defines.
Engineered for all hair types. Holds and defines your end style, for soft, flexible all-day hold with movement and shine.
- Hair feels instantly hydrated with a shiny finish
- Styles are locked in after heat or air drying
- The formula, which contains Hyaluronic acid, acts as a weightless protective shield in up to 80% relative humidity
- Reduces frizz by up to 50%
- Safe for colour and chemically treated hair
- The light weight serum contains a blend of amino acids known to repair signs of surface damage
For use on dry, styled hair, to define.
Pump to dispense product
Sheer between your palms
Smooth through mid-lengths and ends
Start with 1-2 pumps, add more as needed.
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Precision dosing. Refillable products.
Dyson’s research and development didn't stop at the formulas. When exploring delivery systems, engineers uncovered frustrations with existing solutions like tubes or jars and decided to design one in-house to combat them. The Dyson-engineered precision applicator is rigorously tested to deliver the same amount, pump after pump. An exact 0.22ml is dispensed every time, helping to prevent product wastage or overuse. The full-size formulation packaging are refillable using inner cartidges, and the outer packaging is tested and built to last.
“The promise of flexible retention with movement and shine is an innovation that I know from over 20 years of work as a celebrity stylist, will benefit so many. This is exactly why Dyson wanted to find a solution to common frustrations with their first product line and design something for all hair types.”
Matthew Collins, Dyson Ambassador
The Only formulations developed to work alongside Dyson’s haircare technology, no matter the finished look you are seeking to create
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New Dyson Airwrap i.d.™ Multi-styler and Dryer
Now enhanced with Bluetooth® wireless technology for simpler and optimised styling.
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New Dyson Supersonic Nural™ Hair Dryer
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Dyson Airstrait™ Straightener
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An innovative new owner experience, tailored to each product
And in bringing unparalleled user experience alongside its high-performance products, Dyson introduces a brand-new NFC experience.
With everything from styling guides and dosage guidance to ingredient information, support and the ability to repurchase, this new experience really brings everything an owner could need, direct to their fingertips. Where they want, when they want.
Their own Dyson support in their pocket.
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First Impressions
In June, we welcomed editors and content creators from around the world to our Malmesbury Technology campus in the UK to give them an exclusive, behind-the-scenes look at the new Dyson Chitosan range.
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The future
The launch into formulations represents a new frontier for Dyson, delving into the world of ingredient research and through this expertise, Dyson has a lot more in its beauty pipeline still to come. As one of Britain’s biggest farmers, with over 350,000 acres of working land, and a passion for feeding people high quality food that is local to home, there is symbiosis between Dyson’s approach to using innovation to improve technology and the world of nutritious ingredients.
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¹ vs untreated hair
² treated at relative 80% humidity
Debra Rajwani
Email: debra.rajwani@dyson.com