The new purple colourway celebrates the small moments that make a big difference.

The Jasper plum range

Dyson is launching a bespoke colourway across their beauty device range, inspired by the Jasper plum gemstone. 

Dyson’s Colours, Materials and Finishes (CMF) engineers designed the Jasper plum colourway to capture the contrasting tones of the gemstone, resulting in a distinctive triple-toned palette: a deep plum main body, rich violet details, and bright blush pink accents.

Amelia Ayerst, CMF Design Manager at Dyson, explains, “The visual and tactile qualities of the products we use daily influence our experience. Our goal is to transform everyday items into something delightful to use and own.”

Purple jasper, known for promoting confidence, self-discovery, and personal growth, also reflects the essence of what Dyson engineers strive for in designing their styling tools — enhancing beauty from within, boosting confidence, expressing personal style, and maintaining healthy hair.

Dyson styling machines are engineered for fast, powerful, and efficient performance, acknowledging the challenge faced in finding time to prioritise self-care amidst busy lives. Your hair is more than just a style; it is an expression of who you are. Simple, mindful moments of self-care — like embracing a calm styling routine, walking with loved ones, or savouring your morning coffee — are small yet powerful ways to recharge and enhance well-being.

Launching ahead of International Women’s Day and Mother’s Day, for those celebrating the strength, power, and individuality of the women in our lives — qualities symbolised by the rare purple jasper gemstone that the range is inspired by – the range could make the perfect gift. Dyson invites you to use the hashtag #SmallPowerfulMoment to share your self-care routine and celebrate the importance of taking time for yourself. 

The collection is available on the Dyson Airwrap i.d.™ multi-styler and dryer, the Dyson Supersonic Nural™ hair dryer, and the Dyson Airstrait™ straightener. 

The Jasper Plum colourway is exclusively available for purchase at Dyson.com.sg and Dyson Stores from 8 March 2025, and will be made available nationwide from 28 March 2025.

Paired perfectly with Dyson’s formulations range

Use the new Jasper plum Dyson styling tools with Dyson Chitosan™ styling products, packaged in unique purple and pink tones, for a visually appealing dressing table. Achieve frizz-free, hydrated styles that last all day with Triodetic™ technology, which locks in hold without the crunch or brittleness of conventional products.