
Dyson introduces a special edition Red Velvet and Gold haircare range to celebrate the Year of the Snake this Lunar New Year
Special edition Red Velvet and Gold
When it comes to engineering products, Dyson doesn’t choose between style and substance, it delivers both. This special edition draws on velvet textures and ceramic finishes, to create a signature richness and saturation, which makes it every bit delicious as it sounds. Red velvet is a timeless colour for all ages and hair types, according to celebrity stylists. Whilst it’s set to be big in 2025, it’s one that’s certainly stood the test of time, having inspired the fashion and beauty world for years. Burgundy is the new neutral and crimson is a timeless choice for makeup and nails year on year. So, however you are interpreting this trend in 2025, share your #RedVelvetLook with @dysonbeauty and @dyson_sg this season.
Meet the range
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Dyson Airwrap i.d.™
The globally awarded multi-styler and dryer now features Bluetooth® technology for optimised styling. Users can personalise their hair profile and automatically style curls with the push of a button. The Dyson Airwrap i.d.™ features new attachments like the Conical barrel for tighter, defined curls, a large volumising brush for bouncier curls.
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Dyson Supersonic™ Nural hair dryer
Dyson’s most intelligent hair dryer uses Nural™ sensor technology to measure the distance between the machine and scalp, maintaining a consistent temperature to protect scalp health and enhance hair’s natural shine. It also features attachment learning technology, simplifying styling by remembering the last setting used with different attachments.
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Dyson Airstrait™ straightener
The Dyson Airstrait™ straightener lets you stretch and straighten hair from wet to dry using only air. By eliminating hot plates, it helps prevent both heat and mechanical damage. The device works with multiple hair types to create naturally straight styles with body and movement, while preserving hair's health, leaving it strong with a natural feel.
Paired perfectly with Dyson’s formulations range
To help the styles you love last longer, Dyson’s first ever wet line styling products, the Dyson Chitosan™ formulations range, have been engineered to work with Dyson’s haircare devices. Powered by chitosan, a complex macromolecule derived from oyster mushrooms, which is the backbone of Dyson Triodetic™ technology, the formulations range is the result of over a decade of investment in hair health. The move into formulations represents a new frontier for Dyson, as they venture into ingredient research.
Red velvet is a timeless colour for all ages and hair types, according to celebrity stylists. Whilst it’s set to be big in 2025, it’s one that’s certainly stood the test of time, having inspired the fashion and beauty world for years. Burgundy is the new neutral and crimson is a timeless choice for makeup and nails year on year. So, however you are interpreting this trend in 2025, share your #RedVelvetLook with @dysonbeauty and @dyson_sg this season.The Year of the Snake
2025 is the Year of the Snake. The snake represents qualities such as adaptability, transformation and resilience.
#ShareTheDysonLove
It would be remiss to introduce a red colourway without discussing love. From the "designated Dyson friend" you can count on to bring their Dyson Airwrap i.d.™ for any occasion, to catching your significant other using your Dyson Supersonic™ Nural just when you need it, Dyson products are there to be shared. #ShareTheDysonLove this season —whether it's with a partner, friend, family member, or even a pet! Everyone deserves to experience that special Dyson touch. Treat your partner to an extra sweet gift that you’ll love as much as they will.
Debra Rajwani
Email: debra.rajwani@dyson.com