"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power. "
Opening the throttle.
In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.
By 2009, we'd created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.
The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.
Pushing the boundaries.
As our engineers developed our next-generation 350W Dyson digital motor, we had to find a casing robust enough to hold the motor together while it span at 110,000rpm.
So we investigated the super-strong, ultra-light casing used in Formula 1 for its KERS flywheel technology. And then we created our own – by adapting carbon fibre fishing rod tubes.
In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*
But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes*, and cut noise with improved acoustics.
134 Patents on Dyson V7™ cord-free vacuums
150 Dyson engineers worked to improve the motor
466 Kilometers pushed during testing
Direct from Dyson
No cost EMI
Zero Cost EMI on EMIs taken for 3,6, 9 and 12 Months. The Interest cost levied on EMI is absorbed by the Brand so the customer does not have to pay anything more for opting for EMIs.
Delivery times may change during the peak season.
Two year warranty
We don’t stop caring about your machines once they’re yours. We offer a warranty on parts and labour for two years on cordless vacuum cleaners, hair dryers and air purifiers.
When you buy from Dyson.in you can choose to register your warranty automatically, so you won’t have to fill any more forms.
Free 30 day return
Money back guaranteeIf you need to return your machine for any reason, we will collect it at a time convenient for you – within 30 days of you receiving the machine.
At no extra cost.
With no questions asked.
*Stated run time applies to powerful suction mode with non-motorised tool attached.