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Dyson celebrates its history of bold colours with its limited-edition Ceramic Pop range

Specially developed to mark Dyson’s 25 years in Japan, the Ceramic Pop colourway has made its way to Singapore shores. Developed with hues of Blush Pink, Ceramic Topaz and Ceramic Patina, this colourway will be available for the Dyson SupersonicTM hair dryer and Dyson AirwrapTM multi-styler.

This bold combination of colours in playful proportion was inspired by the colour scheme of Dyson’s vacuum cleaner, the G-Force, Dyson’s first manufactured machine and sold in Japan in the 1980s. Unlike anything else on the market at the time and striking in the home, the approach to develop colours designed by Dyson, for Dyson machines, remains true today.

“Our technologies are pioneering, and this colourway takes inspiration from an early example of our innovative use of colour. We design and engineer our Colours, Materials and Finishes to enhance the technology and overall product experience.”

Emma Sheldon, Vice-President, Dyson RDD Hair Care

Sensorial Finish

Dyson products should not only work better but should feel better with use. Materials and finishes, just like the machines themselves, undergo rigorous testing such as rub tests and scratch resistance tests to ensure the finishes withstand the demands of daily use and meet the high expectations of owners.

This range has a ‘ceramic’ finish, the result of precision-applied satin paint topcoats. Dry to the touch, the end result was achieved through many rounds of experimentation – designed to evoke the silky-smooth finish of unglazed ceramic.

25 years in Japan

Dyson has a long and special relationship with Japan, through a series of firsts. It was in Japan in the 1980s that founder James Dyson first sold cyclone technology under the name ’G–Force’, winning the 1991 International Design Fair prize.

Dyson’s entry in the hair care category with the Dyson Supersonic™ hair dryer, was also first revealed in Japan in 2016. With the launch of the Tokyo office in 1998, Dyson this year celebrates its 25th year in the country.

Discover Dyson hair care technology in Ceramic Pop

  • The Dyson AirwrapTM multi-styler is the most-efficient Airwrap yet. One machine. 13 attachments. Multiple styles. Multiple hair types. Curl, shape, smooth and hide flyaways. With no extreme heat.  

    The Dyson Airwrap™ multi-styler harnesses an aerodynamic phenomenon called the Coanda effect, which is powered by the Dyson digital V9 motor. It uses air to attract and wrap hair to the barrel, or surface of the brush. With Intelligent Heat Control, airflow temperature is measured over 40 times a second, controlling the heating element to keep the temperature under 150°C and preventing heat damage. Each Dyson Airwrap™ multi-styler can be customised with a range of attachments to suit the user’s hair type, length and style and desired end look, including longer barrels for longer hair types and smaller brushes for shorter hair and fringes.

  • Engineered for different hair types, the Dyson Supersonic™ hair dryer is powerful and fast. The tool uses a fast but focused airflow, is engineered for balance in the hand, is quieter than others and intelligently controls the temperature to help protect hair from heat damage. Unlike traditional hair dryers, the Dyson Supersonic™ hair dryer measures air temperature 40 times a second to regulate temperature output. Featuring Dyson’s intelligent heat control technology, the Dyson Supersonic™ hair dryer prevents heat damage, to help protect hair’s shine.

Press Contact

Debra Rajwani

Dyson Newsroom

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