Form follows function: The evolution of Dyson’s colors, materials and finishes
Since inventing the first cyclonic bagless vacuum cleaner – DC01– in 1993, Dyson has researched and developed problem solving technologies across floorcare, haircare, air purification, robotics, lighting and hand drying. Each machine is engineered to deliver unparalleled performance, driven by a problem.
At Dyson, form always follows function and the colours, materials and finishes used on our products are designed to celebrate functionality, elevating the technology within. Our engineers are also always striving to do more with less. It’s what we call lean engineering. It informs everything from the materials we choose, to the energy our machines use.
Much like our iterative development process, our use of colours, materials and textures have evolved over the last 30 years. Dyson introduced its first dedicated colours, materials and finishes engineering team in 2016, based at our Hullavington Technology Campus, UK. Today, this team works with the engineering teams responsible for developing our core technologies across the UK, Singapore and Malaysia. The team create colour palettes that complement the form and function of the product, and are driven by three key principles – function, emotion and senses.
“A product is only truly beautiful when it works. People don't buy design that just looks good. At least not twice.” James Dyson