Dyson expands retail footprint with Southeast Asia’s largest Dyson Demo store, VivoCity in Singapore

Today, Southeast Asia’s largest Dyson Demo store opens at VivoCity in Singapore. The new immersive Demo space forms a part of Dyson’s global drive to grow its direct-to-consumer retail ambitions. The 178m² space will be home to Dyson’s full portfolio of key technologies, helping customers discover, explore, and better understand how Dyson technology works.

The space focuses on the technology inside Dyson’s machines, with demonstration zones and interactive displays that show the designs at work. From showing the effectiveness of Dyson vacuums, to air quality demonstrations that show live air quality data, to Beauty Labs where shoppers can have their hair styled with the latest Dyson technology. Dyson Demo stores focus on offering owners an uninterrupted, hands-on experience; the ultimate in “try-before-you-buy” retail.

The new Demo store has a dedicated space for in-house hair care, equipped with three styling stations. There, customers can meet a Dyson Expert who provides advice and a personalised styling service using Dyson hair care technology, based on hair type and styling needs.

When buying direct from the people who made it, customers can access exclusive technologies and limited edition colourways. At the Personalisation Bar, they will also enjoy complimentary case debossing for their Dyson Supersonic^TM hair dryer, Dyson Airwrap^TM styler and Dyson Corrale^TM straightener presentation cases with a selection of colours for the foil initials and gift-wrapping services.